Doug Stanhope Utilizes Social Media, Rocks Shit out of Zephyr

Thursday night Doug Stanhope hit Reno, But he didn’t play at in some posh casino showroom, he played at the Zephyr Lounge – exactly where I’d want to see him.
I’ve only gone there a few times, but the Zephyr is the seedy kind of bar that I really feel at home at. It’s cramped, there’s old dirty couches at the bar that you really don’t want to examine. They only take cash, but you can hit up the ATM next door by the nudie bookstore. It’s a classy joint.
We all got there about an hour before everything started and pretty much everyone there couldn’t believe we were seeing Stanhope in such a small venue for only $10. That and the full flask of whiskey in my back pocket guaranteed a fantastic evening.
Stanhope hit the stage slurring, looking truly drunk, notes in hand because he started out the set with a few bits he’s still working on. Pretty much immediately he simultaneously won the crowd and totally humiliated a group sitting in the balcony. They ended up leaving. A few times he’d stop and apologize for not being familiar with some of his material or just being off, saying something like “don’t worry, you can always buy a DVD where I tried harder.”
I dislike when comics say things like “[insert current venue, city, college] is my personal favorite” because you know they’re full of shit, but I really wanted to believe him when he said “Reno is my favorite city in the country – ’cause I’ve got so many vices, and only two hands!”
One thing I noticed- he mentions Myspace a lot. Originally, I heard about the show from a friend who saw it on Myspace. Her husband had sent a bulliten announcing the show to his friends, and Stanhope had sent him a message thanking him. More and more as I asked people in the bar how they found out, it was the same story, so I was a little intrigued.
After the show I asked him about it- he said he chose the Zephyr and another bar right off Myspace, and he ended up there because the other bar never responded. “No shit,” I said “that’s pretty cool.” Here’s a great example of control an artist has that wasn’t possible 5 years ago. He chose the exact dive bar he wanted to play, promoted it basically through word of mouth and packed the place. Pretty cool indeed. I wonder how many other comics are using Myspace to book their shows in the same way.















