The 5 Steps of Social Media Adoption

DAY 1 – MISUSE:
“HELLO TWITTERS!”

DAY 2 – DISCOVER PROBLOGGER:
“Omg! He’s so right! Oh, look- Seth Godin! He’s SO RIGHT TOO.”

DAY 3 – BECOME SOCIAL MEDIA EXPERT:
“As soon as I can edit this template, I’ll have a real Tech Company!™”

DAY 4 – TELL EVERYONE HOW TO USE THE CURRENTLY POPULAR TOOLS:
“You don’t do it like everyone in MY echo chamber, n00bzorz!!! OMG!!1!”

Then if they stick around long enough, they hit:
ACTUALLY SETTLE INTO SOMETHING THAT WORKS FOR THEM, DESPITE THE RULES.

If you’re looking to get some SERIOUS knowledge dropped on your screen like a big beautiful cleaveland steamer of probloggery, check 2004’s slightly dated How To Blog by Ed Adkins.